{"id":4543,"date":"2025-07-16T17:52:13","date_gmt":"2025-07-16T17:52:13","guid":{"rendered":"https:\/\/madremiaindonesia.com\/?post_type=product&#038;p=4543"},"modified":"2026-03-30T04:34:56","modified_gmt":"2026-03-30T04:34:56","slug":"mad-etera-no-poo-clay-wash","status":"publish","type":"product","link":"https:\/\/madremiaindonesia.com\/index.php\/product\/mad-etera-no-poo-clay-wash\/","title":{"rendered":"Mad Etera: No-Poo Clay Wash"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>PRODUCT DETAIL:<\/strong><\/p>\n<p style=\"text-align: center;\">MAD ETERA Clay Wash is a surfactant-free cleansing treatment formulated for all hair types seeking a deep yet gentle cleanse without conventional shampoo agents. Made with a blend of mineral-rich clays, this clay wash helps lift excess oil, impurities, and product residue from the scalp and hair strands, leaving hair feeling clean, refreshed, and lightweight.<\/p>\n<p style=\"text-align: center;\">Designed as a preparatory step before transitioning to sulfate-free routines, this formula helps clarify the scalp and hair surface, improving overall hair feel and manageability. Its non-foaming, clay-based texture offers a thorough cleanse while maintaining scalp comfort.<\/p>\n<p style=\"text-align: center;\"><strong>HOW TO USE:<\/strong><\/p>\n<p style=\"text-align: center;\">Apply to damp hair in sections. Massage gently into the scalp and distribute through the hair lengths. Leave on for 20\u201330 minutes, then rinse thoroughly. Follow with a deep conditioning treatment to restore moisture balance<\/p>\n<p style=\"text-align: center;\"><strong>INGREDIENTS:<\/strong><\/p>\n<p style=\"text-align: center;\">Aqua (Water), Papaver Rhoeas (Poppy Flower) Hydrosol, Bentonite Clay, Rhassoul Clay, Kaolin Clay, Aloe Barbadensis (Aloe Vera) Leaf Juice, Mentha Piperita (Peppermint) Oil, Acetic Acid Pyrus Malus Fruit Extract (Apple Cider Vinegar), Nigella Sativa Seed (Black Seed) Oil, Tocopheryl Acetate (Vitamin E), Phenoxyethanol<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRODUCT DETAIL: MAD ETERA Clay Wash is a surfactant-free cleansing treatment formulated for all hair types seeking a deep yet gentle cleanse without conventional shampoo agents. Made with a blend of mineral-rich clays, this clay wash helps lift excess oil, impurities, and product residue from the scalp and hair strands, leaving hair feeling clean, refreshed, [&hellip;]<\/p>\n","protected":false},"featured_media":4544,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[67],"product_cat":[63],"product_tag":[],"class_list":{"0":"post-4543","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-madremia","7":"product_cat-scalp-treatment","9":"first","10":"outofstock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/madremiaindonesia.com\/index.php\/wp-json\/wp\/v2\/product\/4543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madremiaindonesia.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/madremiaindonesia.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/madremiaindonesia.com\/index.php\/wp-json\/wp\/v2\/comments?post=4543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madremiaindonesia.com\/index.php\/wp-json\/wp\/v2\/media\/4544"}],"wp:attachment":[{"href":"https:\/\/madremiaindonesia.com\/index.php\/wp-json\/wp\/v2\/media?parent=4543"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/madremiaindonesia.com\/index.php\/wp-json\/wp\/v2\/product_brand?post=4543"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/madremiaindonesia.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=4543"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/madremiaindonesia.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=4543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}